Lutine launches major new partnership deal with BHSF

Lutine, the niche and specialist life division of Ryan Direct Group, is launching a new ‘Lutine Lifestyles’ online employee benefits platform at the beginning of April in partnership with BHSF, the leading not-for-profit healthcare insurance and employee benefits provider.

According to Lutine new business director Andy Coles, Lifestyles will combine health-specific offers with a wide range of staff discounts, for Lutine scheme members. Mr Coles said: “Lifestyles is aimed at our core customer base of SMEs with less than 50 employees, which represents over 90% of our book, and this product is designed to improve the wellbeing of their employees.”

He explained that Lutine was now fully integrated into Ryan Direct Group following a re-structuring in 2014. “This is a major deal for our newly-integrated business and a big milestone in our strategy to double Lutine’s growth during 2015.” He said the products offered include group life and personal protection for small businesses that want to offer value products to their employees.

Under the partnership, customers taking out cover would also be invited to join ‘Lutine Lifestyles,’ an incentive programme which offers money off vouchers and other coupons to redeem with a number of high street retail brands.

Brian Hall, Managing Director of BHSF Services Ltd, said: “We are delighted to welcome Lutine to our roster of financial services partners and look forward to working with Andy and the team to offer a broader range of life and protection products to our customers.”

Mr Coles said: “The PPI scandal has inadvertently created a big gap in the protection market for small businesses and lower paid workers, leaving individuals short of the protection they need in the event of, for example, an accident at work. Our products appeal to small business owners who want to give something back to their loyal employees and incentivise them to stay with the business.”

He said: “Millions of hard working families on a tight budget who need protection struggle to find products that suit them. It’s a segment of the population we are keen to help, ensuring they don’t have to fall back on the State safety net.”



About Lutine

Lutine Assurance Services is a wholly owned subsidiary of RSG and a fellow Group Company of Direct Group. Lutine acts as a marketing and service company; underwriting, accepting and managing individual, group life and scheme other scheme related risks received via the intermediary market.

Established in 1989, Lutine was created to act as a marketing, administration and service company for a consortium of Life syndicates at Lloyd’s of London.

As a business we provide a wide range of individual and corporate protection based products to some of the largest insurance businesses in the United Kingdom helping to look after the interests of over 30,000 individuals.



For more information please contact:

Ben Welsh: Certus Ltd – 07568 382040


About BHSF

BHSF is a leading supplier of health insurances, employee benefits and HR support services.  Established in 1873, it is one of the oldest names in healthcare serving over 3,100 client companies and many individual customers. Blue chip client organisations include Mondeléz International, Jaguar Land Rover and Home Retail Group.

The Company covers over 400,000 people under its health and accident insurance policies, serving very many more through EAPs online benefits and other services.  BHSF Occupational Health Limited provides workplace healthcare to businesses throughout the UK. Group turnover is £39m.

For further information contact Peter Maskell, Group Chief Executive of BHSF, by phone on 0121 629 1201, or email; or email Hannah Durham at